Researchers Rachel Ruttan and Katherine DeCelles of the University of Toronto’s Rotman School of Management are anything but neutral on neutrality. The next time you’re tempted to play it safe on a hot-button topic, their evidence-based advice is to consider saying what you really think.
That’s because their recent research, based on more than a dozen experiments with thousands of participants, reveals that people take a dim view of others’ professed neutrality on controversial issues, rating them just as morally suspect as those expressing an opposing viewpoint, if not worse.
“Neutrality gives you no advantage over opposition,” says Prof. Ruttan, an associate professor of organizational behavior and human resource management with an interest in moral judgment and prosocial behavior. “You’re not pleasing anyone.”








