Today at CES, Samsung unveiled DRVLINE, a hardware and software platform that will allow car makers to create customized, technologically advanced autonomous vehicles. Many platforms are an all-or-nothing solution, which forces users to adopt the entire package en masse, without any sort of customization. DRVLINE, however, allows vendors to swap and customize individual components, building the vehicle to their specifications, as well as allowing for rapidly evolving technology.

“Building an autonomous platform requires close collaboration across industry, as one company cannot deliver on this enormous opportunity alone,” said Young Sohn, the president and chief strategy officer of Samsung. “The challenge is simply too big and too complex. Through the DRVLINE platform, we’re inviting the best and brightest from the automotive industry to join us, and help shape the future of the car of tomorrow, today.”

The first DRVLINE initiative will be a camera that features lane departure warnings, adaptive cruise control, collision warning and algorithms that can deliver warnings about pedestrians. The system will start shipping this year.