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Robotic Dreams, Robotic Realities: Why Is It So Hard to Build Profitable Robot Companies?

It is our common responsibility and interest to disseminate openly and honestly not only our success but also our failures. Together, we can realize our dreams for numerous robotic applications and devise a realistic plan to develop them.


The problem, as Giulio Sandini put it, occurs when one sells (or buys) intentions as results. Overselling is a dangerous strategy that can be counterproductive, even for the whole robotics community. Both companies and researchers publish videos of robots doing tasks, but sometimes they fail to point out the limitations of the technology or that those results were achieved in lab conditions. This makes it much more difficult to explain to non-roboticist industry executives the difference between creating a one-off demo and creating a real product that works reliably.

Deep learning, for example, is at the forefront of the AI revolution, but it is too often viewed as the magic train carrying us into the world of technological wonders. AI researchers are warning about overexcitement and that the next AI winter is coming.

The first cracks are already visible, as is the case of the promises claimed for self-driving cars. Rodney Brooks, founder of Rethink Robotics, regularly writes relevant essays on this topic on his blog. Robot ethics professor Noel Sharkey wrote an article in Forbes titled “Mama Mia It’s Sophia: A Show Robot or Dangerous Platform to Mislead?Tony Belpaeme, a social robot researcher from the University of Ghent, replied with a tweet, “I had [a European Union] project reviewer express disappointment in our slow research progress, as the Sophia bot clearly showed that the technical challenges we were still struggling with were solved.”

Super-fast engine set for key tests

The UK project to develop a hypersonic engine that could take a plane from London to Sydney in about four hours is set for a key demonstration.

The Sabre engine is part jet, part rocket, and relies on a novel pre-cooler heat-exchanger technology.

This pre-cooler system will begin a new phase of testing in the next month or so in Colorado, US.

Bugatti uses SLM Solutions additive manufacturing systems in component production

Sports car maker Bugatti (Molsheim, France) used SLM Solutions’ (Lübeck, Germany) metal additive manufacturing technology to produce automotive components. The components were manufactured in the aerospace alloy Ti6Al4V in cooperation with the Fraunhofer Research Institution for Additive Manufacturing Technologies (Fraunhofer IAPT; Hamburg, Germany) and Bionic Production (Lüneburg, Germany) on a SLM 500 selective laser melting system featuring four 400 W lasers.

A caliper test showed that additively produced metal components can cope with extreme strength, stiffness, and temperature requirements at speeds of over 375 km/h with a braking force of 1.35 g and brake disc temperatures up to 1100°C, says Frank Götzke, Head of New Technologies at Bugatti. The test also showed that a tensile strength of 1250 N/mm and a material density over 99.7% was achieved.

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