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Levi’s will ‘supplement human models’ with AI-generated fakes

Saw this coming 5 or 10 years back. Soon concept of being a model will be non existent. Probably by 2030. And, once can realistically animate and walk around and speak, end of actors and acting also.


Levi’s is partnering with an AI company on computer-generated fashion models to “supplement human models.” The company frames the move as part of a “digital transformation journey” of diversity, equity, inclusion and sustainability. Although that sounds noble on the surface, Levi’s is essentially hiring a robot to generate the appearance of diversity while ridding itself of the burden of paying human beings who represent the qualities it wants to be associated with its brand.

Levi Strauss is partnering with Amsterdam-based digital model studio Lalaland.ai for the initiative. Founded in 2019, the company’s mission is “to see more representation in the fashion industry” and “create an inclusive, sustainable, and diverse design chain.” It aims to let customers see what various fashion items would look like on a person who looks like them via “hyper-realistic” models “of every body type, age, size and skin tone.”

Levi’s announcement echoes that branding, saying the partnership is about “increasing the number and diversity of our models for our products in a sustainable way.” The company continues, “We see fashion and technology as both an art and a science, and we’re thrilled to be partnering with Lalaland.ai, a company with such high-quality technology that can help us continue on our journey for a more diverse and inclusive customer experience.”

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A.I. is ‘seizing the master key of civilization’ and we ‘cannot afford to lose,’ warns ‘Sapiens’ author Yuval Harari

Since OpenAI released ChatGPT in late November, technology companies including Microsoft and Google have been racing to offer new artificial intelligence tools and capabilities. But where is that race leading?

Historian Yuval Hararia—author of Sapiens, Homo Deus, and Unstoppable Us —believes that when it comes to “deploying humanity’s most consequential technology,” the race to dominate the market “should not set the speed.” Instead, he argues, “We should move at whatever speed enables us to get this right.”

Hararia shared his thoughts Friday in a New York Times op-ed written with Tristan Harris and Aza Raskin, founders of the nonprofit Center for Humane Technology, which aims to align technology with humanity’s best interests. They argue that artificial intelligence threatens the “foundations of our society” if it’s unleashed in an irresponsible way.

“Godfather of artificial intelligence” weighs in on the past and potential of AI

Hinton, who works with Google and mentors AI’s rising stars, started looking at artificial intelligence over 40 years ago, when it seemed like something out of a science fiction story. Hinton moved to Toronto, Canada, where the government agreed to fund his research.

“I was kind of weird because I did this stuff everyone else thought was nonsense,” Hinton told CBS News.

Instead of programming logic and reasoning skills into computers, the way some creators tried to do, Hinton thought it was better to mimic the brain and give computers the ability to figure those skills out for themselves and allow the technology to become a virtual neural network, making the right connections to solve a task.

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Gmail and Outlook users given ‘red alert’ over scary AI ‘hiding in your inbox’

A nefarious use for AI. Phishing emails.


SECURITY experts have issued a warning over dangerous phishing emails that are put together by artificial intelligence.

The scams are convincing and help cybercriminals connect with victims before they attack, according to security site CSO.

The AI phishing emails are said to be more convincing than the human versions because they don’t contain some usual telltale scam signs.