Lifeboat Foundation

Were you unable to attend Transform 2022? Check out all of the summit sessions in our on-demand library now! Watch here.

Marketers are standing at a precipice when it comes to strategy and automation. Advanced systems are seen as the next step in marketing, but for many businesses, the concept is still uncharted territory. However, those who don’t adopt the rapidly advancing technology into their marketing plans will quickly be at a huge disadvantage.

According to International Data Corporation (IDC), the U.S. market for AI-powered software, hardware and services is expected to break $120 billion by 2025. The marketing intelligence firm also found that banks and retailers were the biggest spenders on AI, with retail having already invested upwards of $5.9 billion in these systems for marketing alone in 2019. And spending on these advanced systems for this specific purpose has only increased since then. It is evident that algorithmic systems are the future of marketing, and those who don’t invest in them will be left behind.

I am registering Posthuman as a religion in UK, and MVT (although evidence based) as a “religious belief” — which seems consistent with.gov requirements, since the Posthuman Movement started 1988 in UK. Why shouldn’t rational folk benefit from the same financial benefits awarded to promoters of Supernaturalism and religious daftness? Perhaps Transhumans should also consider this, or jointly with https://Posthuman.org? Any USA citizens interested in this approach? https://www.gov.uk/…/charitable…/charitable-purposes…

Posthuman Psychology, MVT research, World Philosophy, Software development.

Corporate Venturing For Integrated Digital Healthcare Solutions — Bill Taranto, President, Global Health Innovation Fund, Merck

Bill Taranto is President of the Global Health Innovation Fund at Merck (https://www.merckghifund.com/taranto.html) and founding partner since inception in 2010.

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Conversational AI is a subset of artificial intelligence (AI) that allows consumers to interact with computer applications as if they were interacting with another human. According to Deloitte, the global conversational AI market is set to grow by 22% between 2022 and 2025 and is estimated to reach $14 billion by 2025.

Providing enhanced language customizations to cater to a highly diverse and vast group of hyper-local audiences, many practical applications of this include financial services, hospital wards and conferences, and can take the form of a translation app or a chatbot. According to Gartner, 70% of white-collar workers purportedly regularly interact with conversational platforms, but this is just a drop in the ocean of what can unfold this decade.

Despite the exciting potential within the AI space, there is one significant hurdle; the data used to train conversational AI models does not adequately account for the subtleties of dialect, language, speech patterns and inflection.

Revolut founder Nik Storonsky appears to have named the CEO of his AI-powered venture capital firm Quantum Light Capital.

Ilya Kondrashov, most recently the founder and advisor to Dubai-based family office Five8 Foundation, joined Quantum Light Capital as its chief executive this month, according to his LinkedIn profile.

Before Five8, Kondrashov held executive positions and founded small business credit startup MarketFinance, which was backed by banking giant Barclays and venture capital firm Northzone. On his Twitter page, he describes himself as an “entrepreneur and investor”, with interests in fintech, SaaS and Web3.

Were you unable to attend Transform 2022? Check out all of the summit sessions in our on-demand library now! Watch here.

Deepfakes aren’t new, but this AI-powered technology has emerged as a pervasive threat in spreading misinformation and increasing identity fraud. The pandemic made matters worse by creating the ideal conditions for bad actors to take advantage of organizations’ and consumers’ blindspots, further exacerbating fraud and identity theft. Fraud stemming from deepfakes spiked during the pandemic, and poses significant challenges for financial institutions and fintechs that need to accurately authenticate and verify identities.

As cybercriminals continue to use tools like deepfakes to fool identity verification solutions and gain unauthorized access to digital assets and online accounts, it’s essential for organizations to automate the identity verification process to better detect and combat fraud.

Excerpt from an interview by Rich Roll to Peter Diamandis, founder and executive officer of XPrize Foundation, co-founder of Singularity University in Silicon Valley, CA., three-time best selling author, public speaker, philanthropist, and prolific investor.

Peter Diamandis has started over 20 companies in the areas of longevity, space, venture capital and education.

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Researchers have found a spike in ransomware, banking trojans and other cyber-attacks across the globe including in India and as per recent data from Japanese cybersecurity firm, Trend Micro. The data showed that India ranks third in terms of Emotet attacks, a kind of malware originally designed as a banking Trojan and is aimed at stealing financial data.

Data from Trend Micro shows that Emotet has continued to thrive in 2022. The first half of 2022 saw a whopping 976.7% increase in Emotet detections at 148,700, compared to the first half of 2021 which was pegged at 13811.

Japan leads with 107,669, followed by the US (4,937) in the second spot and India occupying the third place (3,729) number of detection. Italy (3,442) and Brazil (3,006) are the other countries with the highest number of Emotet detections in the first half of 2022. These attacks have globally increased by over 10 times in the first half of 2022 compared to the first half of the previous year, likely because of prolific threat actors using it as part of their operations, the research said.

Marketing is one of the areas of business operations where it is widely predicted that artificial intelligence (AI) will drive enormous change. In fact, a McKinsey study found that, along with sales, it is the single business function where it will have the most financial impact. This means that if you’re a marketer and you’re not using AI, you’re missing out on the benefits of what is possibly the most transformational technology.

Actually, though, the chances that there are people out there doing marketing today and not using AI in any shape or form is somewhat unlikely.

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