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The Next Startup Craze: Food 2.0


By Ted Greenwald — MIT Technology Review

Most tech startups are silent spaces where earbud-clad engineers peer into monitors. Not Hampton Creek Foods. The two-year-old company’s office—a filled-to-bursting space in San Francisco’s South of Market tech hotbed—grinds, clatters, and whirs like a laundromat run amok. That’s the sound of industrial-strength mixers, grinders, and centrifuges churning out what the company hopes is a key ingredient in food 2.0: an animal-free replacement for the chicken egg.

Silicon Valley venture capitalists have funded several food-related startups in the past year, but Hampton Creek has gathered the most momentum. It has A-list investors including Founders Fund, Horizon Ventures, and Khosla Ventures, and two undisclosed industrial food companies are experimenting with its plant-based egg substitute. The prepared-food counter at Whole Foods began using the startup’s egg-free Just Mayo mayonnaise in September 2013, with four other mainstream grocery chains lined up for the first half of this year. And, thanks to a recent investment round that boosted Hampton Creek’s funding to $30 million and drew in Li Ka-shing, the wealthiest person in Asia, Just Mayo soon will be sold by a large online grocer in Hong Kong.

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White Swan Update by Andres Agostini, Countermeassuring Every Unthinkable Black Swan, at http://lifeboat.com/blog/2014/04/white-swan

White Swan Update by Andres Agostini, Countermeassuring Every Unthinkable Black Swan, at https://lifeboat.com/blog/2014/04/white-swan

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White Swan Update by Andres Agostini, Countermeassuring Every Unthinkable Black Swan, at https://lifeboat.com/blog/2014/04/white-swan

White Swan Update by Andres Agostini at http://lifeboat.com/blog/2014/04/white-swan

White Swan Update by Andres Agostini at https://lifeboat.com/blog/2014/04/white-swan

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The White Swan Treatise at https://lifeboat.com/blog/2014/04/white-swan

The Realistic Cost Of The Next Space Race

Based on the Bloomberg TV program “The Next Space Race” and other reliable sources, I determine the realistic payload costs goals for the next generation of private space companies.

I review NASA’s Space Shuttle Program costs and compare these with SpaceX costs, and then extrapolate to Planetary Resources, Inc.‘s cost structure.

Three important conclusions are derived. And for those viewing this video at my blog postings, the link to the Excel Spreadsheet is here (.xlsx file).

White Swan Graphics, Countermeassuring Every Unthinkable Black Swan, By Mr. Andres Agostini — Question: In Corporate Settings, Is There An Outright Countermeassuring White Swan To The Black Swan? Read at http://lifeboat.com/blog/2014/04/White-Swan

WHITE SWAN GRAPHICS BY MR. ANDRES AGOSTINI. — QUESTION: IN CORPORATE SETTINGS, IS THERE AN OUTRIGHT COUNTERMEASSURING WHITE SWAN TO THE BLACK SWAN? READ at https://lifeboat.com/blog/2014/04/White-Swan

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001a  from Profitable Challenges

WHITE SWAN GRAPHICS BY MR. ANDRES AGOSTINI. — QUESTION: IN CORPORATE SETTINGS, IS THERE AN OUTRIGHT COUNTERMEASSURING WHITE SWAN TO THE BLACK SWAN? READ at https://lifeboat.com/blog/2014/04/White-Swan

Mr. Andres Agostini

Lifeboat Foundation Worldwide Ambassador: https://lifeboat.com/ex/bios.andres.agostini

The White Swan Treatise at https://lifeboat.com/blog/2014/04/white-swan

The « … The Human Race to the Future … » Worldwide Ambassador at http://amzn.to/19H3qf0 POINT OF CONTACT AND QUERY: www.linkedin.com/in/andresagostini PROFESSIONAL SERVICE: http://ThisSuccess.wordpress.com