Aug 9, 2023
Google, record labels working on deal covering musical “deepfakes”
Posted by Brent Ellman in categories: media & arts, robotics/AI
“Frank Sinatra’s voice has been used on a version of the hip-hop song ”Gangsta’s Paradise,” while Johnny Cash’s has been deployed on the pop single ”Barbie Girl.” A YouTube user called PluggingAI offers songs imitating the voices of the deceased rappers Tupac and Notorious B.I.G.
”An artist’s voice is often the most valuable part of their livelihood and public persona, and to steal it, no matter the means, is wrong,” Universal Music general counsel Jeffrey Harleston told US lawmakers last month.
Discussions between Google and Universal Music are at an early stage, and no product launch is imminent, but the goal is to develop a tool for fans to create these tracks legitimately, and pay the owners of the copyrights for it, said people close to the situation. Artists would have the choice to opt in, the people said.
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