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Brands want to use generative AI to personalize their marketing efforts — but they are also deathly afraid of AI going off message and ruining their brand. At its annual Summit conference in Las Vegas, Adobe today announced GenStudio, a new application that helps brands create content and measure its performance, with generative AI — and the promise of brand safety — at its center.

Currently, the tool is mostly focused on helping social, paid media and lifecycle marketers that want to create social media posts, email campaigns and display ads, with support for creating entire websites coming soon.

Adobe wants GenStudio, which it first previewed last September, to be an end-to-end solution to help marketers tailor their content to different channels and audience segments. It includes tools for content creation, managing campaigns and analytics. But to generate personalized content, you need a supply chain that makes it easy to generate a lot of on-brand content — and then the tools to measure how this content performs.

A select group of artists, designers and filmmakers have now had a couple of months to play with OpenAI’s new Sora text-to-video tool, and on Monday, OpenAI shared some of their creations and first impressions.

“As great as Sora is at generating things that appear real, what excites us is its ability to make things that are totally surreal,” Toronto-based multimedia production company Shy Kids said in a statement accompanying Air Head, a short film it made with Sora. The word surreal aptly describes the video, which stars a guy with a yellow balloon for a noggin.

“I am literally filled with hot air,” he says.

The attempt began on the evening of March 20, and GWR officials were present at the test site. Engineers from Stadler drove the train in shifts over the night and the following day. When the train stopped at 5:23 pm on March 22, it had traveled 1,741.7 miles (2,803 km) over 46 hours, all on a single fuel tank.

This is six times the distance of FLIRT H2’s advertised range – 285 miles (460 km). However, it is unlikely to be replicated in real-life scenarios since the train did not stop and start multiple times during the record attempt, nor did it travel on different inclines. Nevertheless, it showcased the ability of hydrogen fuel as a potential power source for trains.