The film industry, always at the forefront of technological innovation, is increasingly embracing artificial intelligence (AI) to revolutionize movie production, distribution, and marketing. From script analysis to post-production, Already AI is reshaping how movies are made and consumed. Let’s explore the current applications of AI in movie studios and speculates on future uses, highlighting real examples and the transformative impact of these technologies.
AI’s infiltration into the movie industry begins at the scriptwriting stage. Tools like ScriptBook use natural language processing to analyze scripts, predict box office success, and offer insights into plot and character development. For instance, 20th Century Fox employed AI to analyze the script of Logan, which helped in making informed decisions about the movie’s plot and themes. Consider, in pre-production, AI has also aided in casting and location scouting. Warner Bros. partnered with Cinelytic to use AI for casting decisions, evaluating an actor’s market value to predict a film’s financial success. For example, let’s look at location scouting. AI algorithms can sift through thousands of hours of footage to identify suitable filming locations, streamlining what was once a time-consuming process.
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A team of engineers, physicists, and data scientists from Princeton University and the Princeton Plasma Physics Laboratory (PPPL) have used artificial intelligence (AI) to predict—and then avoid—the formation of a specific type of plasma instability in magnetic confinement fusion tokamaks. The researchers built and trained a model using past experimental data from operations at the DIII-D National Fusion Facility in San Diego, Calif., before proving through real-time experiments that their model could forecast so-called tearing mode instabilities up to 300 milliseconds in advance—enough time for an AI controller to adjust operating parameters and avoid a tear in the plasma that could potentially end the fusion reaction.