Blog – Page 10983

Safety has been a preoccupation of consumers and carmakers for the past few decades, with some companies — like Volvo — making it their key selling point.

Automobiles are already far safer now than ever before, but advances in technology keep raising the bar for what consumers expect. And Morgan Stanley auto analyst Adam Jonas thinks the forthcoming Tesla Model 3, priced at $35,000 and expected to launch later this year, will lead the way in dramatic fashion.

Between 30,000 and 40,000 people are killed in car accidents every year in the US alone, so the stakes for drastically improved safety are high.