The biggest battleground in the robotaxi race may be winning public trust.
Autonomous vehicles are already clocking up millions of miles on public roads, but they face an uphill battle to convince people to climb in to enjoy the ride.
A few weeks ago, I took a tour of San Francisco in one of Waymo’s self-driving cars. As we drove around the city, one thing that struck me was how comfortable people had become with not seeing a driver. Not only were there multiple driverless vehicles on any given street at any given time, but tourists no longer had their mouths agape as one drove by. The technology has become a familiar sight.