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Watch as Baidu, the leading Chinese tech giant, takes on the world-renowned AI model ChatGPT in this exciting showcase of cutting-edge technology. Discover how China is establishing itself as a major player in the global AI arms race and learn about the advancements Baidu is making in the field.

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Media jobs across the board — including those in advertising, technical writing, journalism, and any role that involves content creation — may be affected by ChatGPT and similar forms of AI, Madgavkar said. That’s because AI is able to read, write, and understand text-based data well, she added.

“Analyzing and interpreting vast amounts of language based data and information is a skill that you’d expect generative AI technologies to ramp up on,” Madgavkar said.

Economist Paul Krugman said in a New York Times op-ed that ChatGPT may be able to do tasks like reporting and writing “more efficiently than humans.”