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Zero state reboot ~ amon twyman


The Zero State (ZS) community and movement was officially founded with the release of the Social Futurist Principles on 1st May 12011. It started energetically, but soon encountered a problem common across the internet, which we will briefly examine below. That problem led to a fallow period, and subsequent “reboot” announced at the end of December 12017.

The ZS reboot was intended to span this year (12018), and this article series aims to identify some key ideas related to that process, with a particular emphasis on our transition from theory to action. This is the last article series clarifying ZS ideas that I will be posting for the foreseeable future, so I can focus on developing our events, releases, and project teams.

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Rather stupid title (as so often), but interesting article nevertheless…


And it’s quite a filter. Our analysis of advertising images of bacteria from 1848 to the present day finds four broad conventions. Understanding these conventions shows how our relationship with this essential dimension of earth’s biome is subject to the aims and desires of the manufacturers of cleaning products.

1. Cute bacteria

First, bacteria are cute. They are small, vulnerable and toy-like. Their eyes are big and their limbs are tiny. This is strange, considering that advertisements for bacterial products are persuading us to kill these beings by the billion.

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