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Dec 8, 2013

‘The Hobbit’ and ‘Ender’s Game’ are making 3D printing Hollywood’s smartest new marketing tool

Posted by in categories: 3D printing, entertainment, media & arts

‘The Hobbit’ and ‘Ender’s Game’ are making 3D printing Hollywood’s smartest new marketing tool

December 4, 2013 8:16 AM

Hollywood, despite being ancient and entrenched, is embracing 3D printing in a big way.

To help market The Hobbit: Desolation of Smaug, Warner Bros. will offer fans digital blueprints of “The Key to Erebor,” a key item from the series, which fans can 3D print on their own or send to a company like Shapeways to print for them.

And the Hobbit is not alone. With Ender’s Game, released last month, Hollywood tapped 3D printing company Sandboxr to make 3D-printed replicas of the film’s ships, which fans could tweak and customize to their liking.

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