While the furor around robots taking our jobs has largely died down in recent years (not least due to the lack of any real evidence that it’s happening), it remains inevitable that the introduction of new technologies will cause disruption in the labor market.

“Throughout history the introduction of new technologies has had an inevitable impact on the labour market, whether through displacing jobs, creating new ones, or significantly altering those that already exist,” Alexander Dick, Executive Chairman of cloud technology firm VeUP says.

Previous technological revolutions significantly disrupted the labor market. What lessons can we learn about who and how that disruption played out to prevent the same happening today?

Media jobs across the board — including those in advertising, technical writing, journalism, and any role that involves content creation — may be affected by ChatGPT and similar forms of AI, Madgavkar said. That’s because AI is able to read, write, and understand text-based data well, she added.

“Analyzing and interpreting vast amounts of language based data and information is a skill that you’d expect generative AI technologies to ramp up on,” Madgavkar said.

Economist Paul Krugman said in a New York Times op-ed that ChatGPT may be able to do tasks like reporting and writing “more efficiently than humans.”

Could the rise of advanced AI tools mean the end of some creative and knowledge jobs? Here’s what the experts had to say.