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Musk’s attention to Twitter is hurting his bread and butter.

Since September last year, Elon Musk has been regarded as the world’s richest person. The stock price of the electric vehicle-making company Tesla has been the sole reason behind his dramatic rise to the top. With Tesla stock dropping 50 percent value since the beginning of the year, Musk has now dropped to number two on the list of the world’s richest people, Bloomberg.


Getty Images.

In April, Musk announced his decision to buy out Twitter and take the social media company private to unlock its true potential. The timing of his offer could not be worse as the U.S. Federal Bank began tightening its fiscal policy to rein in inflation. Within days, Musk’s $44 billion offer seemed a price too high to pay, as the stock prices of tech companies began shrinking with higher interest rates.

It’s been just over a month since Elon Musk moved ahead with a $44 billion-dollar deal to buy Twitter and take the company private. These have been eventful weeks: Layoffs and resignations roughly halved the headcount at the company. Major changes to the service (Twitter Blue) have been rolled out only to be almost immediately rolled back, and Musk has begun to outline a new vision for what the company might become. On top of that, thousands of banned accounts have been reinstated, advertising is way down, and users have speculated about the service’s impending collapse and searched out alternatives.


Changing the strategic direction of an existing company is among the hardest management challenges out there. Most attempts fail. In trying to remake Twitter, Elon Musk has a daunting task ahead of him. There’s precedent, however, for dramatically reimagining a major tech company: Steve Jobs’ transformation of Apple after he returned to the company in 1997. And it may have important lessons for how Musk — and other leaders — can navigate the period of painful misalignment that comes with strategic change. Namely, how this period requires managers to commit to tough decisions in three areas: product, organization, and stakeholders.

Page-utils class= article-utils—vertical hide-for-print data-js-target= page-utils data-id= tag: blogs.harvardbusiness.org, 2007/03/31:999.345768 data-title= What Elon Musk Can Learn from Steve Jobs’s Return to Apple data-url=/2022/12/what-elon-musk-can-learn-from-steve-jobss-return-to-apple data-topic= Strategy data-authors= Andy Wu; Goran Calic data-content-type= Digital Article data-content-image=/resources/images/article_assets/2022/12/Dec22_13_1245242394-383x215.jpg data-summary=

Jobs pulled off a difficult — and controversial — strategic realignment, offering lessons for Musk’s attempts to transform Twitter.

MSM and Experts fail to see the logic in how Elon Musk is taking over Twitter. They think it’s chaos, a mess, he’s out of his depth. But Elon is just working AGILE, and AGILE always seems like a mess to onlookers used to traditional work!
The video describes Elon’s Agile Takeover of Twitter and shows the opportunity worth BILLION$ that Elon Musk has ALREADY unlocked.

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This book changed my life — Think and Grow Rich https://amzn.to/3Y582Kb.

Balancing management ability and technical expertise is an active debate in the software industry, where, depending on whom you ask, an engineering manager’s interest or ability to code is dependent on whether the team is able to operate without them. Scott Berkun, the author of “Making Things Happen: Mastering Project Management,” told SD Times he believed the two disciplines were somewhat oppositional: “Coding requires intense uninterrupted concentration, while management requires dealing with constant interruptions and context switching.”

“Being able to do both is not something that a lot of people can do in practice.”

Berkun isn’t wrong — the incredible focus and discipline one must have to constantly write, test, and execute code in production are very different attributes to those of a manager. And just because someone is a high-performing employee doesn’t mean they can or should become a manager. Being in charge of employees is a unique skill that requires its own form of training and knowledge. Switching between producing valuable work for the company and leading a team of employees is not for everyone. As I’ve suggested before, the ratio of managers to the people they manage should be much larger if the manager isn’t doing the actual labor — but even then, the lack of practical experience will make it harder for them to be effective. But because the managerial class has become the only avenue for real advancement at many companies, many organizations end up with a jumble of disconnected or micromanaging bosses who aren’t right for the job.

The private space firm has had another record-breaking year.

SpaceX has already had an astronomical year. And now, the private space company is offering to sell insider shares at a price that would raise its valuation to roughly $140 billion.

SpaceX’s new $140 billion valuation.


Sundry Photography/iStock.

Things have been changing since Musk took over the platform.

Elonjet, the Twitter handle that tracks Elon Musk’s private jet, has alleged that the platform has shadowbanned him, Business Insider.


Dimitrios Kambouris/Getty Images.

Screenshots show Ella Irwin VP at Twitter Trust and Safety requesting elonjet to have heavy VF (visibility filtering) pic.twitter.com/ehHJpo4zQR— Jack Sweeney (@JxckSweeney) December 11, 2022

Would you want to take one home if it freed you up from the hassles of pregnancy?

The concept of the world’s first-ever artificial womb facility has been unveiled. Called EctoLife, the facility can produce up to 30,000 babies every year. The use of the word “produce” is deliberate since, as one can see in the video below, the facility aims to give parents a wide range of tools to get a baby customized to their desires.


Hashem Al-Ghaili/ YouTube.