The next five years will mark a dramatic enterprise shift toward the edge of networks, where emerging technologies can be harnessed to radically improve user experiences, transform business models, and generate vast revenue opportunities, according to a new book by Fast Future in collaboration with Aruba, a Hewlett Packard Enterprise company.
Opportunity at the Edge: Change, Challenge, and Transformation on the Path to 2025, developed by Fast Future in collaboration with Aruba, reports that edge technologies – those which process and analyze user data where people connect to a network – will revolutionize corporate strategies, create more dynamic, responsive, and personalized customer and employee experiences, enable powerful business and revenue models, and even catalyze the growth of entirely new industries. To unlock these opportunities, the book argues that enterprises must embrace fundamental change, engaging in widespread strategic, structural, and leadership transformation.
Morten Illum, VP EMEA at Aruba, comments: “The findings in this book highlight the vast commercial potential for enterprises utilizing edge technologies, if companies are willing and able to enact the considerable organizational changes needed. The edge represents a dramatic overhaul in how companies understand, service, and meet the needs of their customers and employees. It will be a world defined by dynamic, immediate, and personalized services.”
Key Themes and Findings
Commissioned to explore the scale of possibilities presented by edge technologies in the next 3–5 years, the book features insights from 19 leading global CIOs, technology leaders, industry experts and futurists, and a perspectives survey of 200 future thinkers from across the globe. It explores the edge technologies that are driving change, the use cases and businesses opportunities these are creating, and the ways in which organizations can adapt to take advantage. Key trends that emerged include:
- The edge of the network holds the key to industry transformation: The edge is designed to enable and capitalize on modern digital experiences at the convergence of people, apps, and things – allowing customer and ecosystem partners to take these actionable insights to then create “experiences” for employees and customers. This is making it possible for businesses and organizations in various industries to leverage data and insights from the edge to deliver new and immersive experiences to consumers and end customers. It is driving sectors from education and retail to healthcare and hospitality to rethink how they act today. New types of experiences such as location-aware mobile engagement, digitally assisted patient care, and user-aware meeting rooms can give organizations a competitive advantage.
- At least one-third of businesses will create edge-enabled mainstream personalization by 2025: