Lil Miquela has 2.5 million Instagram followers, a high-fashion wardrobe, and a clear political voice. She has advocated for Black Lives Matter and the LGBTQI+ community, fronted major brand campaigns, and built a devoted global fanbase. She also has no pulse.

Lil Miquela is a virtual influencer, a computer-generated character designed to look, sound, and behave like a real person. And she is not alone.

In China, Liu Yexi blends traditional aesthetics with cyberpunk visuals to amass a huge following. Ling, created by Chinese AI startup Xmov, has promoted Tesla, Vogue, and luxury tea brand Nayuki.