Over 50 years ago, the classic Levi’s® Trucker jacket was introduced. But we are not one to rest on past accomplishments.

Now, the brand is turning to futuristic modes of innovation in manufacturing, pioneering a new approach in denim design.

Fast Company joined Levi’s® Head of Global Product Innovation, Paul Dillinger, at the Autodesk Pier 9 Workshop in San Francisco to witness how Levi’s® has been experimenting with 3D printing, creating digital renderings of the denim jacket which is essentially a shell of what the “real” thing could look like.