New research from the Oxford Internet Institute at the University of Oxford, and the University of Kentucky, finds that ChatGPT systematically favors wealthier, Western regions in response to questions ranging from “Where are people more beautiful?” to “Which country is safer?”—mirroring long-standing biases in the data they ingest.

The study, “The Silicon Gaze: A typology of biases and inequality in LLMs through the lens of place,” by Francisco W. Kerche, Professor Matthew Zook and Professor Mark Graham, published in Platforms and Society, analyzed over 20 million ChatGPT queries.