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Italy fines Apple $116 million over App Store privacy policy issues

Italy’s competition authority (AGCM) has fined Apple €98.6 million ($116 million) for using the App Tracking Transparency (ATT) privacy framework to abuse its dominant market position in mobile app advertising.

ATT requires developers to request consent to collect their data for targeted advertising before tracking them across websites, apps, and services owned by other companies. Apple introduced ATT in June 2020 and began enforcing it in April 2021 with the release of iOS 14.5 and iPadOS 14.5.

As the AGCM said in a Monday press release following a two-year investigation, Apple’s ATT policy requires third-party apps to display a standardized prompt requesting user permission to track activity across other companies’ apps and websites.

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