I had a concept for a new product, AI as a prepaid product. But I was unsure if it would be of interest to the industry that has been focused on the distribution of wireless, gift cards, and related products such as mobile handsets and accessories.

Long story short in the 90’s I was the marketing lead for a prepaid phone card startup. I was a part of the industry for almost a decade, I wrote for articles for the industry publications and was well known for building the phone card company through guerrilla marketing techniques, and developing one of the first electronic distribution systems for prepaid products and services. But I had kind of moved on to fintech and now AI.

So I wanted to test the waters before going crazy and marketing the product.

So I printed some marketing collateral, bought myself a razzle-dazzle new shirt, packed a bag and headed off to Caesars Palace, as I had previously done for so many years. I wanted to share my creation which I had kept in stealth mode until unveiling it at the show. I wanted it to be a complete surprise with no one knowing anything …

(https://open.substack.com/pub/remunerationlabs/p/introducing…Share=true)

I took my new Instant AI product to the prepaid industry to determine if it was there was a product market fit for this new concept I’ve created — And… they loved it!