Using a powerful combination of AI-driven modelling, advanced brain imaging, and close-to-real-life experimental paradigms, the team was able to uncover a brain signature that precisely measures emotional intensity (arousal) across diverse situations ranging from seeing a loved one to a horror movie. Notably, the team was able to disentangle the conscious emotional experience from the automatic physiological responses such as sweating to heart racing.

Beyond the theoretical implications, this discovery opens new avenues for: