A key objective of behavioral science research is to better understand how people make decisions in situations where outcomes are unknown or uncertain, which entail a certain degree of risk.
The ability to predict people’s choices in these situations could be highly advantageous, as it could help to draft effective initiatives aimed at prompting people to make better decisions for themselves and others in their community.
Researchers at Technion (Israel Institute of Technology) and various institutes in the United States recently developed a new computational model called BEAST-GB, which was found to predict people’s decisions in situations that entail risk and uncertainty.