Adobe has added numerous features to its Firefly GenAI suite since its introduction in 2023. The latest update enables companies to adjust images in bulk – and when they say bulk they are claiming by the thousands, if necessary. Known as Firefly Bulk Create, this tool aims to accelerate advertising and messaging campaigns by making image alterations more efficient. While some critics worry that this technology might erode human artistry in advertising, Adobe’s press release promotes the new tools as a means to cut through tedious work.
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