YouTube is now requiring creators to disclose to viewers when realistic content was made with AI, the company announced on Monday. The platform is introducing a new tool in Creator Studio that will require creators to disclose when content that viewers could mistake for a real person, place or event was created with altered or synthetic media, including generative AI.
The new disclosures are meant to prevent users from being duped into believing that a synthetically created video is real, as new generative AI tools are making it harder to differentiate between what’s real and what’s fake. The launch comes as experts have warned that AI and deepfakes will pose a notable risk during the upcoming U.S. presidential election.
Today’s announcement comes as YouTube announced back in November that it was going to roll out the update as part of a larger introduction of new AI policies.
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