A number of companies are racing to make a business on the back of these breakthroughs. Most are figuring out what that business is as they go. “I’ll routinely scream, ‘Holy cow, that is wicked cool’ while playing with these tools,” says Gary Lipkowitz, CEO of Vyond, a firm that provides a point-and-click platform for putting together short animated videos. “But how can you use this at work?”
Whatever the answer to that question, it will probably upend a wide range of businesses and change the roles of many professionals, from animators to advertisers. Fears of misuse are also growing. The widespread ability to generate fake video will make it easier than ever to flood the internet with propaganda and nonconsensual porn. We can see it coming. The problem is, nobody has a good fix.
As we continue to get to grips what’s ahead—good and bad—here are four things to think about. We’ve also curated a selection of the best videos filmmakers have made using this technology, including an exclusive reveal of “Somme Requiem,” an experimental short film by Los Angeles–based production company Myles. Read on for a taste of where AI moviemaking is headed.
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