Ford has big plans for its next-gen EVs. This may include an 800V fast charging architecture as it looks to keep pace with rivals like Hyundai, Porsche, and Kia.
Amid intensifying competition, Ford’s CEO Jim Farley said a “seismic change” has shaken the EV market following the automaker’s Q4 earnings results.
Farley cited two reasons behind the shift. The first is major price cuts from EV makers like Tesla. The second is a “tremendous amount” of capital and new capacity surging into the two-row crossover segment—Ford’s best-selling EV market with the Mustang Mach-E.
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