BYD is launching another lower-priced electric model. The Chinese automaker introduced the new BYD e2 Honor Edition, starting under $13,000, in its latest move to steal market share from gas-powered cars.
After declaring a “liberation battle” earlier this year, BYD is launching an aggressive campaign aimed at taking market share from ICE vehicles.
BYD kicked off the campaign last month with the new Qin Plus EV, which starts at around $15,000 (109,800 yuan). The company claimed its new EV opened a “new era of electricity is lower than oil.”
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