Lifeboat Foundation

Whipping Up Worlds

Because the AI can learn from unlabeled online videos and is still a modest size—just 11 billion parameters—there’s ample opportunity to scale up. Bigger models trained on more information tend to improve dramatically. And with a growing industry focused on inference —the process of by which a trained AI performs tasks, like generating images or text—it’s likely to get faster.

DeepMind says Genie could help people, like professional developers, make video games. But like OpenAI—which believes Sora is about more than videos—the team is thinking bigger. The approach could go well beyond video games.