And it’s also about seven times the price of the Quest 3, Meta’s current answer to the Vision Pro. It’s not as flashy as the Vision Pro, but right now you can do a lot more with it. Meta CEO Mark Zuckerberg was eager to point that out in his impromptu review of Apple’s headset. Meta’s strategy is focusing on what you can do now, and doing that gives people a reason to stick around. If they stick around, they’ve inherently bought into your idea of the future.
It’s too early to say how Apple’s tried-and-true approach will pan out. But a common complaint I’ve seen from Vision Pro buyers is they don’t know what to do with it besides watch movies. It’s also too early to say whether Meta glasses users will stick around long term. (They certainly didn’t for the Ray-Ban Stories.) But we do know one thing: at the end of his Vision Pro review, Zuckerberg said the Ray-Ban Meta Smart Glasses sales have far exceeded his hopes.
Leave a reply