The slow start from Apple’s latest offering recently expanded to a 30% year-on-year decline, Bloomberg reported, citing Jefferies analysts led by Edison Lee.
Apple isn’t likely to see its iPhone sales recover from this sluggish start, per Jefferies analysts, which forecast a double-digit drop in volumes for 2024. The company saw a similar decline in December, per Bloomberg.
Apple’s relationship with China has been under strain recently.
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