While it’s unclear how many humans will end up being affected, it’s a clear sign of the times. Earlier this year, Google ushered in a “new era of AI-powered ads.” As part of the initiative, Google is trying to leverage AI tech to “deliver new ad experiences,” including “automatically created assets” that scrape content from existing ads and landing pages.
Some of these ads created by the company’s Performance Max feature can even change in real-time based on click-through rates to maximize visibility, a task that’s labor-intensive for human workers.
According to the Information, a “growing number of advertisers have adopted PMax since,” which has eliminated the “need for some employees who specialized in selling ads for a particular Google service.”
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