Doritos introduced crunch cancellation software to “help gamers keep the crunch to themselves.”
Ever caught yourself mindlessly snacking on potato crisps while watching a movie? Sometimes, the crackling sound of chips is so loud that one has to turn on subtitles to understand what the little people on the screen are saying.
Doritos, the brand of flavorful tortilla chips, says that gamers face the same problem. According to their recent research, 85% of US gamers across the globe reach out for a bag of Doritos during their gaming session. The study also revealed that 30% of gamers in the US said that the sound of other people’s crunching impacts their performance, and they would welcome a solution that eliminates crunching sounds while gaming.
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