Microsoft launched its big AI push earlier this year as part of its Bing search engine, integrating a ChatGPT-like interface directly into its search results. Now less than a year later, it’s dropping the Bing Chat branding and moving to Microsoft Copilot, the new name for the chat interface you might have used in Bing, Microsoft Edge, and Windows 11.
Microsoft initially talked up the Google search competition for its AI ambitions earlier this year, but it now looks like it has its sights set on ChatGPT instead. The Bing Chat rebranding comes just days after OpenAI revealed 100 million people are using ChatGPT on a weekly basis. Despite a close partnership worth billions, Microsoft and OpenAI continue to compete for the same customers seeking out AI assistants, and Microsoft is clearly trying to position Copilot as the option for consumers and businesses.
“Bing Chat and Bing Chat Enterprise will now simply become Copilot,” explains Colette Stallbaumer, general manager of Microsoft 365. The official name change comes just a couple of months after Microsoft picked Copilot as its branding for its chatbot inside Windows 11. At the time it wasn’t clear that the Bing Chat branding would fully disappear, but it is today.
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