Celebrities like Tom Brady, Kendall Jenner, and Snoop Dogg have inked deals with Meta.
Meta announced last month that it’s adding artificial intelligence characters of celebrities based on their likeness to its platforms, and according to The Information.
The compensation will be paid over two years, said a person close to the matter. As per the report, Meta’s initial budget was $1 million to use the celebrity’s likeness, but it ended up paying $5 million to creators. The insider didn’t take names of who got the $5 million deal.
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