Adobe will premiere the first-ever TV commercial powered by its Firefly generative AI during high-profile sports broadcasts on Monday night. The commercial for Adobe Photoshop highlights creative capabilities enabled by the company’s AI technology.
Set to air during MLB playoffs and Monday Night Football, two of the most-watched live events on television, the new Adobe spot will showcase Photoshop’s Firefly-powered Generative Fill feature. Generative Fill uses AI to transform images based on text prompts.
With Adobe’s new commercial, generative AI will enter the mainstream spotlight, reaching audiences beyond just tech circles. While early adopters have embraced AI tools, a recent study found 44% of U.S. workers have yet to use generative AI, indicating its capabilities remain unknown to many.
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