Sep 23, 2023

India’s PhonePe launches app store with zero fee in challenge to Google

Posted by in category: mobile phones

PhonePe launched the Indus AppStore Developer Platform on Saturday, promising zero platform fee and no commission on in-app purchases as the Walmart-backed fintech races to win Android developers in Google’s largest market.

The Bengaluru-headquartered startup, which has amassed over 450 million registered users on its eponymous payments app, said developers can start registering and uploading their apps on the ‘made-in-India’ app store starting today. The app store, for which PhonePe has also partnered with phonemakers for distribution, features scores of locally relevant features including support for third-party payment providers, 12 Indian languages and a login system that revolves around phone numbers.

PhonePe will not charge developers any listing fee for the first year but move to a “nominal” cost thereafter, it said. The startup will additionally not levy a commission on in-app purchases, compared to Google’s 15–30% takerate. PhonePe, which leads the UPI-based payments market in India, said it has put in place an India-based team to offer support to developers, addressing the concerns of local developers who have been dissatisfied with Google’s delayed responses and U.S. timezone operating hours.

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