It’s the first Big Tech firm to publicly launch one, after a group of them pledged to develop them at the White House in July.
The tool, called SynthID, will initially be available only to users of Google’s AI image generator Imagen, which is hosted on Google Cloud’s machine learning platform Vertex. Users will be able to generate images using Imagen and then choose whether to add a watermark or not. The hope is that it could help people tell when AI-generated content is being passed off as real, or help protect copyright.
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