For about a year and a half, Coca-Cola has experimented with limited-edition beverages that have mystery tastes — most of them with vague, futuristic concepts and undisclosed flavors.
The latest one, Coca-Cola Y3000, fits the bill. The one distinction: It’s supposed to taste like the future. Fittingly, the soft-drink giant used artificial intelligence to help determine the flavor and packaging.
It’s important for Coca-Cola to keep customers — particularly younger ones — excited about Coke, its more-than-a-century-old signature product. In recent years, health-conscious consumers have shied away from sugary beverages, making it trickier for soda sellers to market their legacy brands. Coca-Cola has used its Creations platform, responsible for limited-edition flavors like Y3000, to try to make the brand resonate with younger consumers.
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