Adobe, once wary of how generative AI could disrupt its professional creative base, is now fully embracing the technology as a new frontier for augmented creativity. On Wednesday, the company announced it was taking its Firefly AI out of beta and rolling it out commercially across its Creative Cloud, Adobe Express, and Experience Cloud platforms.
As part of the rollout, Adobe launched a new Firefly web portal for AI experimentation, integrated Firefly capabilities directly into Photoshop and Illustrator, and added AI features to Express.
On Wednesday, Adobe announced it was taking its Firefly AI out of beta and rolling it out commercially across its Creative Cloud, Adobe Express, and Experience Cloud platforms.
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