Over $2772.7 billion, that’s how far global programmatic advertising display spend will march by 2028. In realms where consumer habits gravitate toward online experiences and cross-channel digital content consumption, the share of programmatic advertising in the total media-buying spend reaches 80%.
Meanwhile, the worth of the overall adtech market is expected to hit $2.9 trillion by 2031; it is heavily oversaturated, meaning that everyone striving to enter it should know how to do it the right way while saving resources but still offering competitive tech.
The adtech market is booming; however, it is not that it doesn’t face challenges. On the contrary, the last couple of years have been giving it a hard time—first with tightening privacy regulations, then with cookies crumbling, and finally with a pandemic period full of uncertainty.
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