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Online furniture retailer Wayfair is embracing the power of generative AI with a thoughtful, measured approach that involves a council of stakeholders and a core thesis to help accelerate business productivity.
In a session at today’s VentureBeat Transform 2023, Wilko Schulz-Mahlendorf, head of pricing and marketing science at Wayfair, offered insights into how the company is using generative AI today and what its strategy is to integrate more AI in the future.
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