Meta is taking on Twitter with a new app. Instagram today announced the anticipated launch of its text-based social networking app, Threads, which allows Instagram users to authenticate with their existing credentials in order to post short updates, including text up to 500 characters; links; photos; and videos up to 5 minutes in length.
At launch, Threads is available on iOS and Android in 100 countries, though not in the EU, reportedly due to concerns around adhering to local data privacy regulations. Users can log in with their Instagram credentials, where their username and verification status will carry over. However, Threads profiles can be customized independently as well.
The app’s existence was first scooped by MoneyControl this March and later confirmed by Platformer. In June, Meta previewed the app to employees during a company-wide meeting. Further leaks offered more details about the app’s target market of high-profile celebrities, influencers and artists, and its planned feature set.
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