Jun 6, 2023

Investors unimpressed by Apple Vision Pro’s $3,499 price tag

Posted by in category: computing

The mixed-reality headset, which will run on a spatial operating system, could push Apple to a $3 trillion valuation depending on first-year sales.

Apple launched its long-awaited mixed reality headset at its annual Worldwide Developers Conference on Monday, delving into a major category of technology since the Apple Watch in 2015.

But, much to the chagrin of the company, Apple’s stock plunged from $184.90 at around 1:15 pm, 15 minutes after the WWDC began, to $179.58, reported the Fortune.

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