AI is having its moment on tech earnings calls for the second consecutive quarter, following the widely popular launch of OpenAI’s ChatGPT in late November. But not every company has the same plans for the new technology.
Nvidia (NVDA) is selling AI powered supercomputers. Microsoft (MSFT) is integrating ChatGPT into its search engine to compete with Google (GOOGL), which has its own AI searchbot.
Meta’s approach is slightly different. The core business for Meta since the early days of Facebook has been advertising sales, which still account for 98% of the company’s quarterly revenue. So naturally, enhancing advertisements with AI is where Meta believes the new technology can be most impactful.
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