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May 13, 2023

Apple to open first online shop in Vietnam in a push to emerging market

Posted by in category: mobile phones

May 12 (Reuters) — Apple (AAPL.O) said on Friday it would open its first online store in Vietnam next week, as the iPhone vendor doubles down on emerging markets to drive growth amid slowing sales in China.

The opening on May 18 comes just weeks after the Cupertino, California-based company opened its first Apple stores in India — Mumbai and Delhi.

Apple CEO Tim Cook is betting that emerging markets will provide more opportunities for growth, with younger populations and relatively few iPhones.

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