Feb 15, 2023

‘Mall of the Metaverse’: Dubai announces first virtual shopping centre

Posted by in categories: entertainment, government

Inside the mall, customers’ avatars will find Carrefour, VOX Cinemas, THAT Concept Store, Ghawali and Samsung Store, “with many more brands and exciting features in the pipeline”.

Announced at the World Government Summit, the mall is in the initial phase of development as the group looks “closely” at customers’ needs and expectations.

Khalifa bin Braik, CEO of Majid Al Futtaim Asset Management, said the Mall of the Metaverse will be a leading retail and entertainment destination — “and surely a huge attraction for customers who crave digital experiences from their most loved brands”.

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