Mastercard, one of the biggest financial payments providers in the world, is launching a web3-focused incubator to help artists connect with fans through a new medium, the company shared at CES 2023 on Friday.
“The core of this program is providing emerging artists with the web3 tools and skills they need to excel and advance their music careers in this digital economy,” Raja Rajamannar, chief marketing and communications officer at Mastercard, said to TechCrunch. “By providing access to experts and innovators in the space, the artists will be guided on how to incorporate web3 into their work throughout the entire program and then beyond.”
Mastercard partnered with Polygon, a scaling blockchain built on top of Ethereum, which has been making huge strides in the Web 2.0 ecosystem lately. In the past year, Polygon partnered with a number of other big brands like Starbucks for its Odyssey digital collectible rewards program and Disney for its accelerator program, while also having major clothing brands like Prada and Adidas launch NFT projects through its blockchain.
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