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Sep 1, 2022

Customer retention challenges? This company can help with ‘multidimensional’ data listening

Posted by in category: business

California-based StepFunction, which helps enterprises improve customer retention rate, has raised $5 million.


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Modern-day software-as-a-service (SaaS) enterprises are racing to acquire new users and convert them into paying customers. The rush is great for the industry, but it has also left many organizations looking at only half of the picture.

Case in point: The extensive focus on gaining new paying customers but not so much on post-sale constructs — including customer success, customer care and professional services — could not only improve customer retention but also help grow the business at the same time.

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